Granny’s food is what legends are made of. Unlabelled containers stuffed with snacks and masalas like mystery boxes. Made in house. Daily staples such as milk and cheese, common. But no meat. On any ceremonious occasion, tradition explicitly forbade the consumption of meat or eggs, because the killing of animals was inauspicious. The food was served on pattal leaves to guests, or steel plates which were in the homes.
Food is not something that resonates with everyone magically. It has evolved by leaps and only those who are in sync with this evolution are paving the way into the future. Perhaps you are already someone who has a deep connection with food. Isn’t it time to introduce your passion for it to your city folks?
Indian food scene is distressingly out of sync with our roots because restauranteurs have tried to make the janta happy by offering mediocre versions of local dishes. But many food chains have also made their mark by following their brand vision. How did they manage?
Show a readily-identifiable sign that the food you serve is a wonderful choice in everybody’s opinion.
True, marketing and promotions help. But if you have skill, passion and a dream, that counts for a lot more. Let’s talk more.
Let’s take an example. Rajesh is a passionate foodie in the city with a mission – of introducing the public to the plant-rich dishes. If Rajesh had turned his focus to vegetarian food – and by extension, plant-rich, then that niche opens a window into the gastronomical delights of Indian cuisine that he would have to master. But he wanted the focus on being ‘plant-rich’. Your next question is:
How will the number of sales increase?
When it comes to starting a new venture, it is all in a name. By that, I mean that people should learn about you. Otherwise, having no publicity can be injurious to your brand. Very few brands are actually able to create something that resonate with the public, inspite of lack of publicity. But even if they don’t have publicity, there are other factors such as financial support and funding that aid them.
However as I mentioned, others need it.
If you look at some brands that started from scratch without any funding, their success story is deeply entwined with having a successful social media marketing strategy.
Should you have a lot of vigour to stay ahead, get more publicity as it can be very important for your business – it can actually complement your growth.
Remember, there are still rules when it comes to social media. The strategy needs skill.
If you are looking for a social media marketing consultant for a food startup, let’s connect.
Currently a food and travel writer + social media marketing consultant for food startups, Aishwarya Khanna found reading about food and beverage, inventing new recipes in the kitchen and overall trying to learn the ropes of food consulting very exciting. So she decided to be in this field and worked a short while in a cafe and hotel for practical experience. She doesn’t have a background in hospitality. But she loves every two cents’ of advice she can get to thrive in this industry.